Teaching Students of the Arts About Entrepreneurship

I’d like to point out that the first thing you should prioritize is to actually be what you say you are. So, if you’re claiming to be a coloratura soprano, you better be able to prove it.

Highlighting artist-entrepreneurship doesn’t take away from the fact that we are still primarily training musicians to be excellent at their craft.

But we need to think about more than just that. (Gasp!)

Sending a student to graduation and letting them leave with a Bachelor of Music but no practical footholds in reality is doing them a disservice.

Learning how to write for the internet, for one, will never be a wasted lesson. Teach your students how to effectively communicate their message—that is, quickly and clearly state who they are and what their goals are—by having them respond to these prompts, fill-in-the-blank style.

I am a ___
(coloratura soprano)

I specialize in ___
(youthful roles with tons of passion)

You should believe in me because ___
(I played The Queen of the Night. Three times.)

You can reach me by ___ for ___
(by email, for masterclass opportunities)

Other things about me/personality traits include ___
(my favorite perk of singing opera professionally is the travel)

Want more information on branding? Sign up for my free Building a Brand mini e-course, or check out my Branding for Artists: How to Craft Your Brand Message e-book.

Photography by Hilary Bovay